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timeline:

client:

role:

team:

10 weeks

Park Chicago (speculative)

UI designer + researcher

Camille Forster, Barrett Light, Van Ma, Janiya Garner

10 weeks


Park Chicago (speculative)


UI designer + researcher


Camille Forster, Barrett Light, Van Ma, Janiya Garner


10 weeks

Park Chicago (speculative)

UI designer + researcher

Camille Forster, Barrett Light, Van Ma, Janiya Garner


project overview

Parking in Chicago can be stressful, costly, and confusing, exacerbating already negative perceptions of city privatized parking. We saw opportunities in the Park Chicago app to alleviate stress that comes from this experience. How can we better support users' financial needs and use design to signify a move towards a more equitable future for parking?

Our redesign focused on creating more flexible payment options, improving user confidence in the parking process through adding a parking map, and revitalizing the user interface.

Hand holding waffle cone with three scoops of colorful pastel ice cream
Hand holding waffle cone with three scoops of colorful pastel ice cream

  1. Research

  1. Research

  1. Research

We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


INSIGHTS

INSIGHT #1

Users wanted more payment method options and disliked being forced to reload their account by $20 each time it ran out.

INSIGHT #2

App interface is outdated, unmemorable, and cluttered.




INSIGHT #3

Users found it difficult to find available spaces, often circling the block to find one,


CURRENT PLATFORM

  1. Conceptualize

  1. Conceptualize

  1. Conceptualize

To address each insight we brainstormed solutions to use as the basis of our redesign:


  1. Add flexible payment methods such as Apple/Google Pay, and a saved card that allows users to pay without reloading a balance


  1. Revamp the aesthetic of the Park Chicago interface by removing unnecessary text, prioritizing visual hierarchy, and building and implementing a consistent design system


  1. Add a parking map that shows estimated availability based on time and date and parking meter data


To address each insight we brainstormed solutions to use as the basis of our redesign:


  1. Add flexible payment methods such as Apple/Google Pay, and a saved card that allows users to pay without reloading a balance


  1. Revamp the aesthetic of the Park Chicago interface by removing unnecessary text, prioritizing visual hierarchy, and building and implementing a consistent design system


  1. Add a parking map that shows estimated availability based on time and date and parking meter data


To address each insight we brainstormed solutions to use as the basis of our redesign:


  1. Add flexible payment methods such as Apple/Google Pay, and a saved card that allows users to pay without reloading a balance


  1. Revamp the aesthetic of the Park Chicago interface by removing unnecessary text, prioritizing visual hierarchy, and building and implementing a consistent design system


  1. Add a parking map that shows estimated availability based on time and date and parking meter data


  1. Prototype

  1. Prototype

  1. Prototype

We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


INSIGHTS

INSIGHT #1

Users wanted more payment method options and disliked being forced to reload their account by $20 each time it ran out.

INSIGHT #2

App interface is outdated, unmemorable, and cluttered.




INSIGHT #3

Users found it difficult to find available spaces, often circling the block to find one,


  1. Test

  1. Test

  1. Test

We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


INSIGHTS

INSIGHT #1

Users wanted more payment method options and disliked being forced to reload their account by $20 each time it ran out.

INSIGHT #2

App interface is outdated, unmemorable, and cluttered.




INSIGHT #3

Users found it difficult to find available spaces, often circling the block to find one,


  1. Deliver

  1. Deliver

  1. Deliver

We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


We interviewed 11 users of the Park Chicago app with the goal of:

  1. Understanding what frustrates users while parking (not limited to just with the app)

  2. Learning how the Park Chicago app helps relieve pain points or contributes to them.


INSIGHTS

INSIGHT #1

Users wanted more payment method options and disliked being forced to reload their account by $20 each time it ran out.

INSIGHT #2

App interface is outdated, unmemorable, and cluttered.




INSIGHT #3

Users found it difficult to find available spaces, often circling the block to find one,


WHAT I LEARNED

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